In developing our patent-pending Parallel Cam Technology, we worked to solve one of the most nagging issues related to accuracy: cam lean. By splitting the string and creating two tracks, we balanced the cam, something no other bow manufacturer has done. Imagine trying to balance on one leg instead of two. That's what our competitors are doing. Parallel Cam is like standing on two legs. It's more stable, making it more accurate. Prime's Parallel Cam gives you consistent accuracy at the moment of truth.
Hardcore hunters look for a bow that provides ultimate flexibility in all environments. The Defy beats all the odds that your tag will not go unused this season. With the short 31" axle to axle length, the Defy will work in all hunting situations while still providing the balance of a longer axle to axle bow. Featuring the new PCX cams, hunters will be able to extend their range this hunting season.Learn More ›
The all-new Impact by Prime has combined accuracy with speed to give hunters and shooters the ultimate bow to take out this season. Whether it is hunters looking for more energy or shooters looking for a flatter shooting setup, the Impact will turn heads. The Impact features the all-new PCX cam and a forged 7000 series riser to provide a stable shooting platform. Along with the new ultra fit grip, the Impact will provide hunters and shooters maximum versatility this upcoming season.Learn More ›
Prime developed one of the most accurate cam systems on the market. Now, Prime has introduced a new breed of parallel cam designed for the target world. Combining speed, a smooth draw, and more forgiveness, our PCT cam takes accuracy to the next level. Adding a balanced 7000 series riser, generous brace height, and optimum axle to axle length, the One is built for shooters looking for the advantage.Learn More ›
The lighter and stronger forged 7000 series aluminum riser provides Centroid LR shooters with extreme forgiveness at any distance. The Centroid LR has an extremely smooth draw cycle and solid back wall. The extreme forgiveness and amazing feel makes this bow a great choice for target shooters or hunters.Learn More ›
The Shift LR features our 7000 series aluminum riser that gives the bow a compact and light feel for all hunting situations. The Shift's beyond-parallel limbs and long riser gives you the stability and shootability of a longer axle-to-axle bow in a compact 30" design. The patent-pending Parallel Cams and Ti-Glide flexing cable system makes this bow a perfect setup for this hunting season.Learn More ›