Prime HOLD Series

Nothing AIMS Like a Prime

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Most Popular Prime Hunting Bows

Aiming isn't determined by a single feature. It's the result of an entire bow system engineered to help you hold steadier, aim longer, and execute with confidence. Every Prime innovation exists for one purpose:

TO HELP YOU MAKE THE SHOT WHEN IT MATTERS.

Every Prime bow is engineered as a complete system.

Balance, geometry, mass distribution, grip location, and structural stiffness are designed to work together—not as individual features, but as one integrated platform. Because the best-aiming bow isn't built by adding parts. It's built by engineering every part to work together.

Cntrax™ Cam System NEW

The newest Prime cam system with more speed, an adjustable backwall, and improved string angle. Consistency starts with the cam system. Prime's Cntrax™ Cam is engineered to deliver a smooth draw cycle, consistent holding weight, and repeatable shot execution. Instead of fighting the bow, the system works with you throughout the shot. The Result: A more controlled shot and greater confidence behind the string.

Align™ Tuning System NEW

The tuning system of the future. This tuning system adjusts the pocket, reducing any cam lean by keeping the cam on the center of the axle. Using allen keys, this system micro adjusts without a bow press in seconds and locks into place for long term stability.

Center Grip

Most bows place the grip below the true center of the bow which takes it out of balance which can increase movement at full draw. Prime's Center Grip positions the grip closer to the center of mass, creating a more balanced platform that naturally wants to stay on target. The Result: A steadier hold and greater confidence at full draw.

Swerve Technology

Designing the riser so that the bottom of the riser and top move the same makes for the most consistent risers on the market, leading to better accuracy.

AST (Advanced Structures Technology)

The riser is the foundation of the bow. Prime's AST™ (Advanced Structures Technology) riser is engineered to maximize stiffness while minimizing unnecessary weight. A stiffer riser flexes less under load, helping the bow maintain alignment shot after shot. The Result: A more stable aiming platform when precision matters most.

Nano2 Grip

Warm to the touch on the coldest days. Comfort leads to consistency. The Prime Nano2 Grip offers a warm-to-the-touch grip for the ultimate in comfort and consistency. The Nano2 Grip is made with Aerogel technology which was created by NASA to protect astronauts from extreme temperatures. The longer you hold the grip, the warmer it gets.

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